Home - CCH Communications

Charity Carlson Hirst

writer

editor

storyteller

strategist

Biography

An adept communications professional, I can write about any topic. I believe content should be interesting and easy for readers to understand, while maintaining brand voice and establishing authority. I am an enthusiastic advocate for using plain language, proper spelling, and impeccable grammar. Oxford commas rule. Acronyms are anti-inclusive. Corporate jargon is my nemesis.

Skill: Writing
Voice: On-brand
Content: Compelling
Message: Clear
Clarity: Concise
Impact: Meaningful
Style: Engaging

Testimonials

Working together over the course of several years, Charity and I launched two substantial revisions to a corporate website, each time adding thoughtful new content and features focused on the company's growth strategy. With Charity, we always felt we were on the same team working toward a common goal with clear direction that led to positive results and a great working relationship. Charity is an asset to any project.

Kevin Brooks,

Image Conscious Studios

“I was lucky to work with Charity and have her on my team for a number of years. She’s an incredibly talented writer and communications professional and she’d be an asset to any organization.”

Scott Kallstrand,

WEX

I had the pleasure of working with Charity on a large-scale global rebranding initiative. Charity played a pivotal role in leading the success of the project. She garnered buy-in from across the organization while effectively engaging the parent company C-suite. Charity’s leadership and collaboration were instrumental in ensuring that every department was represented during the initial brand discovery phase. Her focus on achieving comprehensive, meaningful results was contagious and helped propel the project to a highly successful conclusion. Simply put, I would welcome the chance to collaborate with Charity again on any future project—yes, she’s that good.

Craig Casey,

Workshop Marketing

As a member of the Information Security team, I had the pleasure of working with Charity for several years. She proved to be a great writer with a keen eye for detail and a knack for crafting compelling content. Charity's fun personality made every interaction enjoyable, while her strong communication and collaboration skills ensured that we were always aligned. I would highly recommend working with Charity.

Frantz Delbrune,

WEX

Charity took care of copy writing and project management while I designed and built the website for a recent client. She is a pleasure to work with - organized, professional, and creative. She took great care with the little details while pulling together a massive amount of information into one neat package. Her writing is excellent as well - concise, clear, and well planned. She gets the point across while humanizing the company and showcasing their strengths. Collaborating with a great copywriter can be the difference between a good website and a great website; Charity’s got the skills to get you to great!

Corianna Snedecor,

Maine Websites

Charity is a phenomenal writer and communicator.

Joe Noel,

WEX

Charity is a great communications partner and knows how to develop a unique voice for her customer, expertly craft engaging content and manage a variety of channels.

Katie Burdette,

WEX

My Services

Internal and External Communications

Craft clear, consistent messaging to audiences both within and outside an organization to build relationships and achieve strategic goals.

Editing

Proofread and refine written content to improve clarity, accuracy, style, and tone while ensuring alignment with intended objectives and audience expectations.

SEO

Optimize online content to improve visibility and ranking in search engine results.

Copywriting

Write persuasive, brand-informed text to inform, inspire, or prompt the reader to take specific actions.

Communication Planning

Develop a strategic roadmap to ensure effective, targeted messaging across effective delivery channels.

Web Content

Create engaging, audience-focused materials for websites, including articles, product pages, and multimedia.

Social Media

Strategize, create, and manage content on social platforms to connect with audiences, build brand presence, and drive results.

Journalism

Investigate and report news that informs or inspires readers with well-researched facts and human interest stories.

Blogging

Research and write long form and short form posts on a specific topic to educate or entertain a target audience while developing an online presence.

Creative writing

Using the art of non-fiction memoir, fiction, and poetry to express ideas, convey emotions, and tell stories in memorable and compelling ways.

Resume

Experience

Freelance Writer and Editor, Communications Consultant

CCH Communications

Delight clients with engaging, original content for various platforms while managing projects, developing strategies, and executing targeted campaigns for a wide variety of companies and organizations.

Technology Communications Manager

WEX, Inc.

Enabled knowledge and resource sharing through multi-layered communication campaigns and strategic platforms. Continuously improved processes while cultivating relationships at every level across the company.

Marketing Communications Manager

EnviroLogix

Project manager for new company website and comprehensive rebranding, developed their first set of brand guidelines. Under my management, social followers and engagement increased 200%.

Director of Marketing and Public Relations

The Medically Oriented Gym (MOG)

When the Maine MOG started outranking headquarters in Google searches, MOG corporate invited me to create and manage a new national website franchise hub and network of social profiles.

Communications, Marketing, and Community Relations

MaineHealth Care at Home

Articulated services and mission of not-for-profit health care agency to distinct audiences (including employees, patients, volunteers, referral sources, municipalities and donors) using targeted marketing channels.

Education

University of Southern Maine

Portland, Maine

Bachelor of Arts, English
Minor, Creative Writing
Graduated magna cum laude

VOLUNTEERING

Board Member/Board President

Vivid Motion

I led their first strategic planning session to completion. We refined the Mission, Vision, and Values statements, defined goals, assigned Board Member responsibilities based on interest and expertise, and created a formal Code of Ethics and Technology Use Policy.

Marketing and Media Relations

Million Meals Maine

Digital and traditional marketing strategist for an annual meal packing event supporting global starvation and disaster relief efforts. I created a website, managed all social media platforms, and developed print marketing materials.

Social Media Manager

Westbrook Fire Department Call Company

I created and managed a Facebook page for the WFD Call Company. The followers grew steadily while maintaining outstanding levels of engagement under my content strategy.

Job Training Program Committee Member

The Root Cellar

I developed and wrote a comprehensive training program manual for teaching English and basic life skills to adult immigrant students.